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What is TRP, If you want to know that #TRP How #TelevisionRatingPoint works. In this post we will learn about TRP in detail, what is TRP. You all must have heard about #TRP at some point of time. Now we can understand how important TRP is for any show. What is the full form of TRP, how is TRP detected, what is the difference in having low TRP, what is the benefit of having high TRP?
TRP is very important for any show. If a show is not getting TRP, then the director of the show has to suffer huge losses and has to close the show within a short time.
What is TRP?
TRP- Television Rating Point. TRP shows which channel and which show is being watched the most. In simple words, TRP gives us an idea of the popularity of any channel or show. If the TRP of a show is low, it means that people are not liking it much, if the TRP of a show is high, then it means that people are liking that show more. TRP is given on Barcindia’s website, news channels also give information about TRP.
How is Television Rating Point determined?
How is TRP calculated or how to know how much TRP is being given to which show? We have two agencies in India which detect TRP, their names are INTAM and DART. The full form of INTAM is Indian Television Audience Measurement and DART stands for Doordarshan Audience Research Team. DART was used when only television existed.
However, DART is still used to find the TRP of a rural location. DART agency queries any rural person related to his favorite show and channel to find out the TRP. Additionally, DART electronically detects TRP.
INTAM is an agency that tracks TRP. To find out the TRP, people install an electronic device called a meter. This device is connected to the TV set, after which it records everything that you see on your TV and creates a data and sends it to the agency that monitors them.
What is the importance of TRP?
TRP has a huge contribution for any channel. Without TRP, no channel can survive because TRP is the only thing that keeps the audience connected to the channel, if there is no audience then the channel has to be closed.
Nowadays all the channels are bringing reality shows to increase their TRP, for example Kapil Sharma Show, Kaun Banega Crorepati, Bigg Boss, Indian Idol, Khatron Ke Khiladi, Dance India Dance etc. TV channels. Reality shows are also scripted. Although not completely scripted. TRP is important not only for the channel but also for the audience because when there is a show people like to watch and their TRP increases. Therefore channels spend more on their shows and try to create better content so that the TRP can increase even more. World Television Day: When was the first telecast of Doordarshan?
How to earn income from TRP
The show is run by actors, actresses, directors, producers, editors and other people. And the expenses incurred on shooting are managed by these people, such as the cost of transportation and food to reach from one place to another. And if there is no income from the show/channel then it is known that there will be huge losses.
And to compensate for this expense, channels resort to advertising. Advertisement is also available on the condition that the TRP of the channel should be good. If TRP decreases then it will get advertisements but the channel gets very little money for showing those advertisements. Therefore, more TRP means more ads and more income.
Does TRP matter?
TRP directly affects the income of any channel/show. All channels know that their revenue comes from advertising. If you watch a show for half an hour, an advertisement is shown two to three times and the producer of the show and the channel company earn money from this advertisement. If a show has a high TRP, it means that more people are watching it and any company wants their advertising to reach more people, so those with high TRP charge more money for advertising.
Friends, in this post all the information related to TRP was told to you- What is TRP, how are television rating points obtained, what is the importance of TRP, how TRP earns income, what is the benefit of TRP, And now you must have understood what benefit any channel gets from TRP. If you have learned something new from this post then please share.
What is TRP?
TRP is the acronym for Television Rating Point. It tells which channel and which show people are watching the most. TRP tells us the appreciation of a channel or show. If the TRP of a show is low, it means that people are not liking it much, whereas if the TRP is high, it means that people are liking that show more.
How is TRP measured?
There are two agencies in India for TRP measurement – INTAM and DART. INTAM measures TRP while DART is used to measure TRP in rural areas. INTAM produces People Meter, an electronic device which is installed in people’s homes. This device takes care of TV viewing and sends TRP data to INTAM. DART technically measures TRP and is commonly used in rural areas.
What is the importance of TRP?
TRP is very important for any channel. TRP tells how much appreciation a channel’s show is receiving and how many people are watching it. If a show gets low TRP, its producers suffer losses and may be forced to close it.
How is income earned from TRP?
The show is put on by the show’s creators, actors, directors, producers, editors and others. The shooting expenses are managed by these people, such as transportation and food expenses. Channels receive payment from advertising which covers these expenses. Advertisement is available on the condition that the TRP of the channel should be good. If TRP is low, the channel gets less money, whereas if TRP is high, they get more advertisements and more income.
What is the importance of TRP?
TRP directly affects the income of any channel or show. Channels know that their income comes from advertising. Channels also know how long a viewer watches a show and show advertisements during that time. Channels get money from advertisers, and if their TRP is good, they get more advertisements and more income.
